Case study
Campaign work across four markets
I have delivered search and paid advertising work for businesses in the UK, Australia, Ireland and India, working from Kolkata. Each engagement starts with a diagnostic of how organic visibility, technical health and paid campaigns fit together.
UK
Market experience
Australia
Market experience
Ireland
Market experience
India
Market experience
Diagnostic to delivery
How a regional campaign was approached
I begin with the baseline: crawl health, local listings, landing pages and the conversion events currently set up in GA4 and Google Tag Manager. The diagnosis decides what is fixed first.
Problem
Search and paid traffic arrived without clear attribution, so budget decisions relied on platform reporting alone.
Technical fixes
Tag Manager containers were rebuilt, key lead actions were tracked in GA4, and local and technical SEO issues were prioritised by impact.
Lead outcome
Qualified enquiries were matched to the campaigns and pages that produced them, so spend could be reviewed against real lead forms.
Review your regional search and paid performance
Share your market and current campaigns, and I will outline where the first diagnostic effort should go.